Moema and Joao, Anatomic's co-founders, hail from Franca, one of Brazil’s biggest footwear production cities. They moved to England 15 years ago, bringing a heritage of shoe-making, a background of technological innovation and an appreciation of fine quality.

Being designed in the UK by the Anatomic team and manufactured to the highest quality in Brazil was a USP we weaved throughout the architecture of their ecommerce offering, alongside bespoke and highly configurable CMS templates that would allow Anatomic to share their story.
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