Last week the Diligent team jetted off to beautiful Barcelona for MagentoLive EU. During our three day trip, we heard an array of informative presentations, had enlightening conversations and witnessed an unintended indoor water feature. Here are our key takeaways from the event that we believe are important for fashion retailers:
1. Customers want experiences, not just products
“When you acknowledge that customers are buying experiences and not just products, the need to invest in making those experiences absolutely delightful is paramount” – Jason Woosley, VP at Magento
Across every industry, whether B2B or B2C, the online experience curve is changing. Shoppers are expecting ecommerce sites to be more than just a simple shopping platform. By the year 2020, customer experience will overtake both price and product as the key brand differentiator; which is why investing in a personable, personalised and shoppable site now is crucial to not only help brands stand out from the crowd, but to enable them to stay ahead of the curve and help drive conversion rates.
2. Digital Transformation is key to future proofing your brand
According to a recent survey by Forrester, 21% of brands interviewed reported that their digital transformation was ‘completed’. However, with customers living in a digital world 24/7 and technology advancing at breakneck speed, the digital transformation will never be ‘completed’. Retailers who don’t consistently adapt to new technologies – alongside the customer expectations that come with them – risk getting left behind those who do. However, digital transformation doesn’t need to just be a technical process; it can also be a creative one. Digital innovators use technology to anticipate their customer’s needs, whilst simultaneously using that information to personalise every touchpoint, creating one seamless experience for every customer.
3. Magento x Adobe = Data Heaven
“By joining forces with Adobe, we can now deliver a rich set of data-driven capabilities that fuel efficiency and ease of use across the organization” – Jason Woosley, VP at Magento
One of Magento’s first moves when working with Adobe was to combine the Commerce Cloud with the Adobe Experience Cloud, giving businesses a one-stop shop to do everything from analysing their audience, managing content and delivering personalised experiences to every customer. Now, Adobe and Magento are here to support every step of the buyer’s journey, from discovery to conversion and post-sale support.
It’s only been three months since Magento and Adobe started working together, but they’ve already achieved a lot in such a short space of time. And they are only just getting started. Magento 2.3 promises to be a platform that helps retailers anticipate customer needs, create highly engaging shopping experiences and personalise every moment. We are very excited to see what the future holds for Magento & Adobe and how we can integrate this into our exisiting and future ecommerce sites.
Want to learn more about what Magento have in store? Watch the keynote here.
Alternatively, get in touch with our team at email@example.com to find out how we can support and personalise your Magento website!