MyBeautyBrand is Live on Magento 2
We’re delighted to have partnered with MyBeautyBrand on the launch of their new Magento 2 site.
Founded by Robin Derrick, former creative director for British Vogue, and business partner Max Leykind (co-founder Eyeko), the platform allows anybody to open a personalised e-store on the platform, share beauty looks and earn a commission on products sold.
The launch of MyBeautyBrand is timely, as distrust of influencers reaches an all-time high. Despite increased ad spending on influencer marketing, 96% of people do not trust influencers, according to research conducted by YouGov and Grey London. Instead of chasing influencers to drive revenue, MyBeautyBrand puts emphasis self-expression, allowing customers to discover products organically through looks that inspire them, rather than #spon heavy posts.
MyBeautyBrand launched alongside ByME, a 60-strong product range produced by Intercos, one of the biggest suppliers in the cosmetic industry. The Italian laboratory is renowned for created make-up for the world’s coolest and most luxurious brands. Robin is also working with beauty legends like nail artist Marian Newman, who has created her first range of colourful nail polishes for the Artist’s collection.