Mc’Colls is Live on Magento

New Magento Site for McColl’s on mobile

Diligent is pleased to announce the launch of the new McColl’s website.

Established in 1973, McColl’s has a long and rich history in retail. With over 1,600 stores across England, Scotland and Wales, McColl’s aims to provide a great range of quality products and services to local communities.

With this in mind, we worked closely with the McColl’s team to create a modern site that is easy to use and supports their customer’s needs.

The fully responsive Magento 2 site contains a host of new features, including:

  • A clean and modern new look that allows McColl’s to showcase their personality
  • Highly customisable CMS to showcase the brand’s deals, their new Safeway range and fresh food offerings
  • Individual product listings
  • Improved store locator that now includes walking times and Google Maps integration
  • A new recipe section, where McColl’s can share a range of seasonal recipes
  • An updated community section, where McColl’s can showcase their involvement in the local communities they serve
  • An In-store Services page, where customers can search for the nearest store by service they need (e.g. cash point, post office etc.)
  • The website truly marries function and style, delivering valuable information to customers in an easily accessible and modern way.

Tim Fairs, Customer Director of McColl’s said:

“We appointed Diligent to create a step-change in our Digital presence and create a site seen as best in class. Diligent has helped us to achieve this and we now have a digital offer we can be proud of.”

In the first month, McColl’s saw their results dramatically improve.  The best improvement was on mobile, with the bounce rate down 16% and the sessions up by 41%, proving that the site is now easier to use when browsing on mobile devices.

Other key results include:

  • Sessions: +25%
  • Page Views: +28%
  • Bounce rate: -11%

Check out the new and improved McColl’s site here and try it for yourself.

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