LSA International is one of Europe's leading brands of contemporary handmade glass & high-quality porcelain famed for their skilled craft in creating thoughtful, considered designs with intrinsic value. They were in need of an online store that would reflect this visually, and let them scale with efficiency.
We were first approached in Spring 2019 when LSA needed to migrate to Magento 2. The old website was dated and M1 was coming to its end of life, so a perfect time to overhaul the brand online as well as the platform. This project was more than a makeover. It was about putting LSA on the map again and making the website a destination.
A common misconception surrounding LSA is that they only sell via distributor sites, so an outstanding D2C website was key in conveying the brand as well as making sales. Although their mobile site accounted for 34% of sessions, the conversion rates were lagging behind Desktop and Tablet. And though orders are processed and shipped internationally, 84% of sales were from the UK, which suggested that the site did not reflect this information well.
Our focus was split into two key areas: Immerse the customer into a journey led by storytelling and inspiration, and most importantly get across their main USP- that, unlike other retailers, their entire range is fully handmade. We wanted to move them away from the more common eCommerce layout with content-heavy pages that distracted from the main shopping journey, to a more integrated magazine inspired layout to really showcase the craftsmanship involved in each handmade piece.
In just a short turnaround between June and December, we delivered a full rebrand consisting of Art Direction and Concepts, UX and Wireframes and Responsive Mobile-First Page Designs. The final result is a stunning website with a new and improved look and user experience!
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