Diligent

Lock & Co

Taking the world's oldest hat shop online.

Services Employed:
Ecommerce Strategy
UX Design / UI Design
Website Development
Third-party Intergration
SEO
Support & Maintenance

Lock & Co is the world’s oldest hat shop and the world’s 34th oldest family-owned business, holding two Royal Warrants to the Duke of Edinburgh and the Prince of Wales. Founded in 1679 by Robert Davis, the shop has a rich history in innovation and design. Lock & Co approached Diligent for a new website that would not only showcase their rich heritage but would help draw in a younger audience.

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We created a sophisticated digital flagship, drawing on Lock & Co’s rich imagery to communicate the quality and craftsmanship the brands is known for.
Ensuring the brand’s extensive history, creations and famous customers were highlighted was vital for Lock & Co. We created a dynamic heritage section, incorporating lazy loading effects, animated features and micro-UX elements to create an immersive educational experience.
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