Diligent

Lee

Making moves with Body Optix.

Services Employed:
Website Development
Support & Maintenance

Legacy denim brand Lee Jeans was founded in 1889 by Henry David Lee. Innovative and creative, the brand made history in the late 1920s as the first brand to use fly zippers. Today, Lee is well loved for their fashionable and durable products. We’ve been working with Lee, supporting in the maintenance and development of their site.

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We created Lee a range of templates and modular content management systems. As Lee releases new collections and editorials multiple times a year, these templates give the in-house ecommerce team to the ability to create new layout reconfigurations for each launch without the need to design and build new pages from scratch.
These templates not only help the Lee ecommerce team with creating focused on brand storytelling, but they also aid in conversion. After the implementations of the template pages, customers who arrive on the site spent twice as long on the website, were twice as likely to purchase and much more likely to return at a later date.
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