House Of Hackney

Maximalist interior design for a contemporary audience.

Services Employed:
Ecommerce Strategy
Design & UX
Magento Development
Third-party Integration
Support & Maintenance

House of Hackney is an interior, fashion and lifestyle brand founded in 2010 by husband-and-wife team Javvy M Royle and Frieda Gormley. Thanks to their bright and bold designs, the brand has achieved cult status amongst its loyal fanbase. Diligent worked with House of Hackney to create a more visually impactful and fluid experience that complemented their vibrant style.

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Major parts of the website were completely reimagined to address specific challenges. We worked closely with the House of Hackney team to ensure that the final product matched their vision as closely as possible.
Our first port of call was to overhaul the site navigation. We introduced digital swatch books to the menus, allowing House of Hackney to showcase their vast collection of prints in a clear and concise manner. This allows customers to easily find all of the products that come in their favourite print.
We redesigned the homepage to include a range of highly customisable blocks, including drag and drop sections. Interactive and engaging, these sections allow House of Hackney to promote featured products in a playful and modern way.
While House of Hackney has styling their printed products down to a fine art – ranging from clashing prints to complimentary tones – it can be a little daunting for customers who are new to the concept. To inspire customers to try it out for themselves, we introduced shoppable mood boards, with drag and drop elements. Compiled by their in-house Design Consultant, customers can now browse boards for decoration scheme inspiration and request pattern samples without the need to leave the page.
We reworked their Design Consultancy page. Now customers can read testimonials and view photos of previous consulting work ahead of booking their own consultations all through the site, completely friction free.
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