Diligent

Eastpak

Ecommerce makeover for a classic luggage brand.

Services Employed:
Design & UX
Website Development
SEO
Support & Maintenance

Founded in 1954, Eastpak established their business by manufacturing duffels and packs for the U.S Army. In more recent years, the brand has become the go-to place for authentic durable bags and backpacks. We worked alongside Eastpak to design them a new site that reflected the style and quality of their products.

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As Eastpak is passionate about creativity, design and authenticity, we strived to reflect this in our solution. We created a clean and minimal look, that allowed their strong editorial imagery to be the core focus of the site.
Eastpak’s product range varies greatly and creating one template page was too restricting to showcase the complexity of each item. To support Eastpak's ecommerce team we created variable product page templates, allowing for flexible content management per product. Now, the in-house team can bring all the necessary product information right onto the product page, rather than leaving it elsewhere on the site for customers to hunt for.
We redesigned their existing product comparison tool, making it easier to use. Customers can now add up to three bags and simultaneously compare the product information side by side. This makes shopping the site a more enjoyable and seamless experience for the customer when deliberating between styles, offering a smoother journey from discovery to check out.

  • Results:
  • -30% Load Time
  • +50% Turnover Online
  • +33% Sessions
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