5 Reasons We’re Excited for the Drapers Digital Festival 2017
FINALIST – Varley – Best Pure Play E-Tailer 2017
The Drapers Digital Festival is not too far away! Bringing the fashion and ecommerce industries together to learn, celebrate, innovate and help shape the future of shopping experiences online.
The Festival will be the world’s largest gathering of over 500 fashion multi-channel professionals and we’ll be live tweeting all day!
We’ll be attending the Festival during the day and even more exciting new, the awards gala in the evening! We’re up for an award with long-time client Varley as ‘Best Pure-Play E-tailer under £50m’. See the short list here.
They’re up against the likes of Finery and Avenue 32 for the award and our own Natasha, along with the Varley team, will be there on the night to celebrate being a Finalist, and maybe even a winner! ** fingers crossed **
The Bounce Exchange VIP breakfast! The best way to start the day and break the ice with people in your industry.
Conversation Marketing ‘power talk’ from Damon Sloane, General Ecommerce Manager at Michael Kors. He’ll be talking about the newly revamped Michael Kors Canada ecommerce site help and how they’re trying to engage new and existing customers with the brand’s lifestyle; creating innovative ways to keep it at the forefront of consumers’ minds. He will also discuss how cleverly crafted conversations can drive more business to ecommerce, and what brands and retailers should be doing to personalise their customers’ experience.
We’re big believes in conversation marketing to create buzz around a product both offline and on your website, so we’re very excited to be attending this one.
Personalisation on mobile! We’ll be debating the mobile experience, data, swiping, apps and hamburgers in the heart of debate with thinkers and doers serving the finest fashionistas from all over the world.
Another debate that we’re excited about is the blending strategy and content to help customers shop. This is our opportunity to find out from the fashion industry what value they really see in ecommerce strategies like chat bots, VR, AR, analytics and data, in store technology and conversational commerce!