STEP ASIDE LULU LEMON! ACTIVEWEAR LABEL VARLEY IS ONE TO WATCH

Varley is an established lifestyle and athleisure brand with stockists and customers around the globe! They needed a website that would blend the Californian ease of their lifestyle with the elegant, yet contemporary, London designs. The result was a customised website experience that support their high sales volumes and acts as a platform for engagement with their strong and ever-growing customer base.
Project details

WEBSITE OBJECTIVES

Varley wanted to improve their website by creating an experience that was synonymous with their global customers’ modern balanced lifestyle. Their key aims for the website were:

  • Deliver a website in time for their AW15 collection, pre-Christmas
  • Streamline the user experience from home page to order confirmation
  • Build a more conversion driven website that would help them to boost sales and increase brand visibility online
  • Integrate with their stock sales for UK and US – ShipStation and Intermail
  • Create a website experience that their current and new customer’s would find easy to use on all devices across the globe

 

WHAT WE DELIVERED

We worked alongside Varley’s team from Discovery right through to the Delivery of their responsive ecommerce website just in time for Christmas 2015.

  • Since launching in November 2015, Varley saw their revenue more than quadruple from Q3 to Q4 in 2015 and we are working in partnership with their team to continually optimise the website.

We recently targeted new audiences with a Geo-IP location service for the US, UK and Rest of the World, allowing Varley to target their global customer base on a more personal level.

We have also developed a bespoke Shoppable Instagram feed. The aim of this new feature is to draw their robust social following to the responsive website and encourage sales. Not only does this bring the website into the social shopping sphere, it also resonates with their audience’s brand discovery habits.

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