Odabash was originally a swimwear model whose instinct for understanding what women want from their swimwear led her to found her own label in 1999.
An unprecedented success, British Vogue dubbed the brand ‘the Ferrari of the bikini world’. As they grew, Melissa Odabash became a byword for luxury and glamour and the company branched into jewellery, accessories and beachwear.
Now, Melissa Odabash collections are distributed in over 48 countries and 250 high end department stores – but until our intervention, the brand’s online home was its biggest weakness – they needed an agency who understood luxury as well as they do.
Their original site was a victim of frustrating usability, awkward signposting and a tricky back end management system. It was affecting both sales and the image of the brand, so they challenged us to overhaul the site, and then drive traffic to it.
WHAT WE DELIVERED
- We started with a complete makeover that included making it clean, intuitive and simple to navigate
- We used stunning photography that screams glamour
- We designed some super contemporary graphics that make the site look fresh and fashion forward
- We devised an ongoing search marketing programme, which has been so successful the site has doubled its turnover