THE LAST GREAT CHALLENGE OF E-COMMERCE? HOW TO GET BRIDES SHOPPING ONLINE
LONDON’S LUXURY BRIDAL BOUTIQUE LES TROIS SOEURS ARE AT HEART, A FAMILY BUSINESS, BUT THEIR BEAUTIFUL GOWNS SOURCED FROM ACROSS THE GLOBE HAVE EARNED THEM A DISCERNING INTERNATIONAL CUSTOMER BASE
Project details

WEBSITE OBJECTIVES

Founded by as you might expect, three sisters, in 2010, Les Trois Soeurs is the exclusive UK stockist of many of the world’s top wedding dress designers. Their luxury wedding shop in London offers hundreds of stunning wedding dresses in every style. Brides love Les Trois Soeurs for their intimate, honest and attentive ‘nothing is too much’ style of service and the sheer range of gowns they stock, from lace wedding gowns and vintage wedding dresses to bold, ball gown and Grecian wedding dresses.

Prior to our work with the brand, they had a very basic, transactional site. It functioned poorly and it didn’t speak to the quality or beauty of their products. Our brief was to create a striking, sumptuous looking site that was fully transactional and a pleasure to explore. It needed to give customers a distinct flavour of the in store experience offered at Les Trois Soeurs’ London Docklands boutique.

WHAT WE DELIVERED

  • We gave them a beautiful site – dream-like wide angle imagery combined with a subtle, intuitive navigation to create an irresistible user experience
  • We built a site to support multiple brands, producing customisable landing pages for each designer whose range they stock
  • Naturally, we made all of lestroissoeurs.co.uk fully responsive
  • We vastly improved their all-important appointment booking facility
  • We introduced a returns module to allow customers to return their products with ease through the site
  • We created a gorgeous brides gallery, featuring real customers wearing Les Trois Soeurs gowns
  • We took on their search marketing so we could help to get people to the site, and then fall in love with it
  • As part of our marketing strategy for the brand, we set up a number of clever wedding promotions, all of which has helped maximise traffic to the site
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