BURGESS A site as luxurious as their superyachts

BURGESS ARE LEADERS IN THE WORLD OF SUPER YACHTS. ESTABLISHED IN 1975 BY PASSIONATE SAILOR AND OCEAN RACER NIGEL BURGESS FROM AN OFFICE IN LONDON, THEY NOW HAVE BRANCHES ALL OVER THE WORLD
Project details

WEBSITE OBJECTIVES

The biggest problem with their old site was how dated it looked, it didn’t come close to doing justice to the value of what Burgess offer and to add insult to injury, it was hard to manage. They set up a meeting with us based on our proven track record working with premium, luxury brands and our approach to developing retail brand experiences on Magento.

However, this was no easy brief: Burgess customers are amongst the wealthiest in the world and Burgess boats the biggest and most sumptuous of all. We had to deliver a super-luxury experience for the holiday-maker of the highest standards, whilst providing the detailed technical specification required by the mega-yacht buyer. Finally, we had to make all this available on all devices. The result puts Burgess firmly in front with a superb new site befitting a brand of their stature.

WHAT WE DELIVERED

  • We used Magento to build a completely new website. The ideal platform for Burgess because its intuitive filters facilitate finding the right boat whilst its easy-to-use back end makes constant updating of the boats a breeze.
  • We commissioned great photography to showcase the lifestyle associated with a brand like Burgess
  • We created highly detailed product pages that show off the multi-million dollar yachts to their best effect
  • We gave them a site that encompasses absolutely everything Burgess do – from sale & purchase, to new construction, charter & yacht management. And it serves a number of distinct audiences; the boat seller, the buyer, the luxury yacht charterer and the crew.
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