Diligent Commerce - Webby Award Honourees

We’re so pleased to announce today that our beautiful website for Lock & Co has been honoured for Best Shopping Website in the 20th Annual Webby Awards!

We’ve been so busy designing and building websites for other exciting brands that we’ve barely had time to submit most of our websites. But before we got seriously busy, we felt that what we did for the world’s oldest hat shop was definitely worth submitting to The Webby Awards team for consideration and we are incredibly proud to be an official Honoree alongside the likes of Marc Jacobs, Target, Edwin and EXR Korea.

Hailed as the “Internet’s highest honour” by The New York Times, The Webby Awards, presented by the International Academy of Digital Arts and Sciences (IADAS), is the leading international award honouring excellence on the Internet. IADAS, which nominates and selects The Webby Award Winners, is comprised of Web industry experts, including Tumblr founder, David Karp, Executive Creative Director at Refinery29, Piera Gelardi, Musicians Questlove & Grimes, Head of Fashion Partnerships at Instagram, Eva Chen, Twitter Co-Founder, Biz Stone, Jimmy Kimmel, and and creator of the .gif file format, Steve Wilhite.

Our client Lock & Co holds a Royal Warrant for their outstanding work in millinery and has designed hats for everyone from Charlie Chaplin to the cast of the Kingsman film, as well as Kate Middleton to the full who’s who of Ascot each year.

As the oldest hat shop in the world, representing their current legacy online, really honing that British heritage into a streamlined online environment that would not only draw in a new audience but generate sales, was a challenge that our team met head on.

Simon, Managing Director and Founder of Diligent Commerce, said: “We’re so excited to be official Honourees of the Webby Awards for our work on the Lock & Co website. I am especially proud of the team of Project Managers, Designers and Developers who worked on this and it’s an incredible achievement to have been selected among the best from the nearly 13,000 entries The Webby Awards body received this year.”

Alongside traditional ecommerce, which incorporated micro-UX techniques to drive conversion, we also worked with Lock & Co to devise an interactive timeline of the brand; dating all the way back to 1662 up until now. Read our case study to find out more about how the new website has positively affected Lock & Co’s performance online – diligentcommerce.com/works/lock-co/

Visit our portfolio to see more web development projects that we’ve done for our clients.

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