Emotional Commerce - Creating emotional ecommerce experiences on Magento

If you weren’t able to make it our Emotional Commerce talk with Schuh and Canon UK, headed up by Chloe Thomas, then have no fear. We have an official live recording available to watch now.

How can retailers create more emotionally engaging online shopping experiences that will improve customer retention and revenue? At the Internet Retailing Conference, we explored how retailers can achieve their ecommerce goals in an Amazon retail-race to the modern consumer’s heart and wallet by applying a popularised theory from psychologist Daniel Kahneman. Ecommerce, emotion and innovation online formed this expert panel’s key discussion points.

Panellists included:

  • Simon Bell, Founder & Managing Director, Diligent Commerce
  • Sean McKee, Director of eCommerce, Schuh
  • Philip Driver, Head of eCommerce EMEA, Canon Europe

 

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