Ecommerce teams across the world are spending huge amounts of time and energy to deliver technically seamless websites that make buying online two things; quick and easy.
Typically, these efforts are geared to optimise ecommerce for 1% of the audience. But what about the remaining 99%?
When customers buy a product, they are making a choice to buy from you. Understanding what drives that choice and how customers are emotionally engaging with a brand online is key to improving conversion for the remaining 99%. Consider the following:
- What turns a browser into a buyer?
- What makes someone choose one brand over another?
The answer is, emotion
Learn about this and more in our white paper! Coming next week!
Sign up today to pre-order our free to download Emotional Commerce Whitepaper and learn:
- How to create an emotionally engaging ecommerce experience
- Core principles of emotional commerce
- How this can be applied to ecommerce to improve conversion and customer retention
- How three leading brands have used emotional commerce with success
Sign up here – diligentcommerce.com/white-paper/